For Sale: Wilco's Own Brand of 'Select' Coffee
November 19th 2010 5:58PM
Wilco have already inspired a Toronto sandwich shop with no connection to the band, and teamed up with with Chicago's Intelligentsia Coffee for a mug. Now they've turned to their neighborhood roaster -- which provided coffee at the band's Solid Sound Festival this past summer -- for Wilco-approved beans. The energizing product is now available from the band's online store.
The "Wilco Selects" coffee brand was personally tasted by the band's John Stirratt and Patrick Sansone (also of the Autumn Defense) at Intelligentsia's Cupping Lab earlier this fall. The unanimous selection is the Single Origin, Organic Ethiopia Sidama Homecho Waeno. This coffee comes from the Sidama region of Ethiopia and is grown by the Homecho Waeno co-op. There's also a decaf option, called the "Wilco Doesn't Select" because, the band admits, they didn't taste-test it themselves.
"In full disclosure, no decaf coffee was selected by the members of Wilco during the tasting field trip," reads the product description. "But our friends at Intelligentsia tell us this is as good a decaf as it gets."
Of course, the next step would be music and coffee pairings. If you're only drinking decaf, why not crank the second disc of 'Being There?' Had a few too many machiatto's worth of regular? A few tracks off of 'Sky Blue Sky' should help balance you out.
The Wilco Store is taking coffee orders though November 28, as the beans will be freshly roasted on December 1.
