Maximum Balloon, 'Groove Me' -- Video Premiere
When Mars Volta keyboardist Isaiah Owens told Spinner that the debut Maximum Balloon album was going to be a "party record," he wasn't kidding. An all-star collaborative side project helmed by TV on the Radio's Dave Sitek, the album has already been, justifiably, compared to Gorillaz' 'Plastic Beach.'
"I decided to do Maximum Balloon to get a bunch of pop music out of my system," Sitek tells Spinner. "It's kind of a band of imagination. You know, I was probably in an imagery band when I was seven, then I pursued being in a real band, and now I've reverted back to the imaginary band." Talk about Gorilla parallels.
Guests on the album include David Byrne, Karen O and Little Dragon, but this particular track and its accompanying video features Brooklyn rapper Theophilus London. Sitek explains that he had been working on London's album when the rapper heard a working version of 'Groove Me' and decided he wanted in on it. "I said, 'There's a trick to it,'" recalls Sitek. "'If you're going to be on it, it has to come out on my record.'"
The eye-catching video follows London from the laundromat to a house party, with everything under the sun in between. Check it out below and you'll see exactly what we mean.